The Drum Open Mic: Think You Know About Data Clean Rooms? Here are 3 Common Myths Debunked

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Gartner recently predicted that by 2023, 80% of advertisers with media budgets of $1 billion+ will be using data clean rooms. Inevitably, there’s excitement around these platforms, but also misconceptions. So let’s address three myths I often hear, and set the record straight.

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