Optable customers can collaborate with their customers and partners, including those who aren't Optable customers themselves. This can be done using the platform's Flash Nodes, allowing to invite other parties into a secure environment.
Optable offers a decentralized identity infrastructure, allowing to build private identity graphs. The infrastructure provides means for creating purpose-limited, permissioned data clean rooms that minimize data movement.
Interoperability with data warehouses and other data clean rooms is key. Use of our open source software allows third party platforms to match data with Optable customers, as well as implement secure clean room functions for their own use.
Activation can be done directly from the clean room by using Optable's SDKs, making it possible to deploy a campaign using Prebid-integrated SSPs or even directly in the Google Ad Manager. Programmatic activation is also possible using our integration with The Trade Desk (currently in beta).
.jpg)
Data clean room innovation offers a solution to digital advertising’s woes, but the key to successful adoption is ease of use. Here, Vlad Stesin, chief strategy officer and co-founder, Optable, discusses in detail why simplicity is essential when considering data clean rooms.
