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All articles
August 18, 2022
Vlad Stesin

Spice Works: Easy Does It - Why Simplicity is Key to Data Clean Room Adoption

Data clean room innovation offers a solution to digital advertising’s woes, but the key to successful adoption is ease of use. Here, Vlad Stesin, chief strategy officer and co-founder, Optable, discusses in detail why simplicity is essential when considering data clean rooms.

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Data Clean Rooms

When it comes to innovation, complexity kills; it is the ease of use that is crucial to successful tech adoption. With the McKinsey Global Institute estimating that 25%-45% of new products fail — other commentators have the figure much higher, at 60-80% — it is critical that solutions developed to address advertising’s challenges around trust, legislation and privacy have the end-user in mind. And if data clean rooms want to become advertising’s savior, success lies in simplicity.

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To read the remainder of this article please visit Spiceworks.com.

Read more about how Optable can activate your first party data strategy

vlad stesin

Martech Vibe: Advertising Should Be Rooted in Real Customer Data

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations

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Digiday: How Standards Can Solve Data Clean Rooms’ Interoperability Issue

Optable’s Bosko Milekic discusses data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.

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optable smart TV

Video Week: Brands are Flying Blind in CTV – Data Clean Rooms Allow Them to See

In this piece James Prudhomme, chief revenue officer at Optable, a provider of clean room technology, outlines how he believes clean rooms can solve issues around measurement and targeting in CTV environments.

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