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June 21, 2022
Bosko Milekic

Digiday: How standards can solve data clean rooms’ interoperability issue

Optable’s Bosko Milekic discusses data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.

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With the third-party cookie going away, advertisers, publishers, platforms and ad tech firms are looking for a new means of applying data to target ads to people and measure how those ads performed. And the data clean room has become among the most attractive options.

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