Data collaboration for the age of privacy

Optable is on a mission to redefine the way in which online identity and personal data are used to drive personalization of offers and content, with transparency and privacy controls at the centre of the user experience.

We use modern, secure multiparty computation cryptographic techniques to allow matching of data without it actually leaving the private instance of the platform operated by our customers and partners.
Media Owners

Unlock better audience data

  • Improve the addressability of the audiences and enable audience activation by using identity data in a privacy-preserving way.
  • Increase the profitability of ad inventory by better addressing unidentified, cookieless inventory.
  • Gather powerful audience insights based on securely connected audience data.
  • Assemble audiences using safely imported events, traits and characteristics.
Brands

Do more with customer data

  • Use cutting-edge privacy preserving methods to activate campaigns with media partners.
  • Enable audience data onboarding using secure data clean rooms.
  • Personalize customer experiences using securely collected data.
  • Orchestrate identity resolution across data sources scattered within the organization.

Secure, Private Instances

Decentralized data management infrastructure. Connect to your existing Data Warehouse

First Party Identity Resolution

Identity resolution based on your deterministic data. Built for a world without public cookies or device ID’s.

Audience Assembly

Connect to your existing CDP or use our real-time SDK’s to onboard traits and attributes

Frictionless Data Collaboration

Open source components mean your partners do not have to pay or become Optable customers. 

Five ways the Optable platform can help your business

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“The future of the open web  depends on the ecosystem's ability to connect customer data securely and ethically.”

Yves Poiré, CEO