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June 1, 2022

Ad Exchanger: Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

Are Seller Defined Audiences a superior alternative to Google Topics API?

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Publishers
Data Clean Rooms

The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies. As a result, there is now a tremendous amount of quality first-party data that can be safely surfaced to brands.

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